Graphic Design
Logos & Branding
A good logo design is one of the key ways you establish yourself as unique in the marketplace. No matter the size of your business, having a logo is important. People underestimate the power of branding. Having a well-defined logo tells people you’re established and reputable. Starting your business without a well-thought-out logo and marketing materials puts your small company at a big disadvantage compared to the competition. Yes, branding your business consists of many different marketing aspects. From refining the service or product that you offer to the flyers and websites that broadcast your message to the public, however, your logo is that basic foundation that brands are built off of.
Here are five reasons to have a professional logo:
1) Build Initial Trust
Before a customer walks in your store or logs on to your website; they have developed a first impression of your company, partly by your logo. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.
2) Attract New Customers
An effective, memorable logo can inspire customers to do business with you or remember you when the time is right. Make sure your business puts its best face forward by looking great on the outside.
3) Stand Out From Competitors
Flip through the phone book and you’ll see a myriad of forgettable companies. Differentiating yourself from competitors with a logo is critical to winning over potential customers. After scoping out your competition, make sure you choose a logo design that will help you stand out.
4) Keep Loyal Customers
Don’t let competitors tempt away your best customers. If your brand and your logo are solid it can inspire confidence and brand loyalty in the eyes of your customers.
5) Build Trust With Professionalism
A professional logo will tell customers you’re good at what you do. But a sloppy, boring or poorly executed logo conveys lack of ability and know-how, which destroys trust and makes people feel less confident in your products or services.
Here are five reasons to have a professional logo:
1) Build Initial Trust
Before a customer walks in your store or logs on to your website; they have developed a first impression of your company, partly by your logo. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.
2) Attract New Customers
An effective, memorable logo can inspire customers to do business with you or remember you when the time is right. Make sure your business puts its best face forward by looking great on the outside.
3) Stand Out From Competitors
Flip through the phone book and you’ll see a myriad of forgettable companies. Differentiating yourself from competitors with a logo is critical to winning over potential customers. After scoping out your competition, make sure you choose a logo design that will help you stand out.
4) Keep Loyal Customers
Don’t let competitors tempt away your best customers. If your brand and your logo are solid it can inspire confidence and brand loyalty in the eyes of your customers.
5) Build Trust With Professionalism
A professional logo will tell customers you’re good at what you do. But a sloppy, boring or poorly executed logo conveys lack of ability and know-how, which destroys trust and makes people feel less confident in your products or services.