Positioning is defined as the way by which the marketers creates impression in the customer's mind. An easier way to clarify the definition and importance of positioning is to think of Apple. Just say the word Apple to anyone under 35 and I bet they think of the company and not the fruit. And when you think Apple you probably think cool and sleek design, that's called positioning. When you hear Rolls Royce you automatically think about the more affluent luxury customer, which is directly opposite of Kia's positioning. You have to be strategic to fight for that position/space in your consumers' mind.
- How will you position your company/product?
- What will the customers think will someone says your company name or product's name?